The company was gonna dissolve within 67 days.

On the Crusaders Leadership Programme™, you get two live, one-hour, Ask-Me-Anything sessions with our faculty, including Sir Wayne Smith, who we featured on Episode 5 of the podcast. 

For today's episode, we are pulling a clip from one of those Ask-Me-Anything sessions where Smithy talks about his experience coaching the Kobelco Steelers, the rugby team for the Kobe Steel Company in Japan. 

It’s an extraordinary story. 

Smithy arrived to a team that had lost its connection, that was complacent, that was entitled.

He turned it around in the most profound way, going back into the company's history to find something they could play for that was bigger than them.

The lessons in this story apply to anyone who's interested in theming specifically, but also in culture building more broadly, and how we connect culture to the bigger picture of the world around us. It's a beautiful story. It's just 10 minutes. We can't wait for you to hear it.